Engineering/Science Management Courses

ESM 625 - Marketing of Business Products and Services

3.0 Semester Credit Hours

Catalog Description

Marketing of business products and business advisory services to organizational customers including government and institutions. Business marketing environment, strategic planning, segmentation, organizational buying behavior, product planning and innovation, pricing, promotion, and physical distribution. Relationship marketing, service quality, customer satisfaction and value creation, and negotiation. Issues in business ethics, global context, and professional services. Cases in business marketing.

Prerequisites

Registration Restrictions: Graduate standing in the MBA or ESM programs.